Curriculum
- 4 Sections
- 10 Lessons
- 3 Weeks
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- Stage 1 — Design PrinciplesExplore the fundamental principles of visual communication, including composition, balance, hierarchy, colour and typography, and understand how these elements influence meaning, perception and visual personality.3
- Stage 2 — Brand Research & Concept DevelopmentInvestigate how brand identities are developed through audience and competitor research, brand personality, personas and moodboards. Students use their research to establish a creative direction and develop appropriate visual and logo concepts.4
- Stage 3 — Visual Identity DevelopmentDevelop and refine a coherent visual identity by combining logo, colour, typography and supporting visual elements. Students explore how the identity can be applied consistently across different brand applications.3
- Final Project — Mini Brand Identity ProjectBring the research, strategy and design development together into a complete mini brand identity. Students present a logo, colour palette, typography system, supporting visual elements, selected brand applications and concise brand guidelines.0